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Dells Electric
Dells Electric (Concept) • 2026 • Concept / portfolio-style build
A calm, trade-appropriate identity direction and one-page website concept designed to increase trust and drive calls.
Brand RefreshWeb DesignCopy Direction
Page type
Single-page conversion layout
Primary CTA
Call / Request estimate
Status
Concept (ready to deploy)
In this case study
- 1. Problem
- 2. What we did
- 3. Outcome
Problem
The public presence relied on word-of-mouth and social profiles with inconsistent visuals and no clear landing page for new customers.
Trust signals were weak: services weren’t clearly framed, and there was no streamlined path to call or request an estimate.
What we did
- Refined the brand direction to feel credible, clean, and trade-appropriate.
- Designed a fast, single-page layout optimized for mobile calls and quick scanning.
- Clarified the page hierarchy: services, service area, proof, and a direct next step.
Outcome
A modern concept that reads quickly, presents the work with confidence, and provides an obvious conversion path.
Screens / visuals
