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Midwest Ventures Branding
Midwest Ventures • 2026 • Logo, one-page brand sheet, and test merch
A small but intentional brand foundation for a holding-style company, designed to stay flexible across multiple business lines and real-world use cases.
Brand IdentityLogo DesignBrand GuidelinesMerch Application
Structure
Umbrella brand
Deliverable
Brand kit
Proof
Physical merch
In this case study
- 1. Problem
- 2. What we did
- 3. Outcome
Problem
Midwest Ventures needed a credible identity that could operate as an umbrella brand without signaling a single industry or product type.
The brand had to work not just digitally, but in practical, real-world contexts like invoices, resale interactions, and in-person business.
What we did
- Designed a primary logo and simplified mark suitable for both digital and physical use.
- Produced a concise one-page brand guideline covering color, typography direction, spacing, and usage.
- Tested the identity through a single printed sweatshirt to validate scale, contrast, and legibility in a physical format.
Outcome
A flexible, professional brand baseline that can grow with additional ventures while already functioning in real business environments.
Screens / visuals
